Frequently Asked Questions Who do we give the money to? All money collected from this effort will be given to FRAC, the Food and Research Action Center (www.frac.org).     What is FRAC? FRAC is the leading national non-profit organization working to improve public policies and public-private partnerships to eradicate hunger and under nutrition in the United States. FRAC researches, advocates and creates awareness for the growing hunger epidemic that plagues our Nation.     Why did you choose this charity? This charity was selected due to their impeccable history of reaching hungry children in the United States, their tremendous follow-through and training, and their ability to apply the maximal percentage of donations towards the children (only 5% is spent on administration).     Where does the money donated to FRAC go? All donations received go towards conducting research to document hunger and its extent and impact, working to improve public policies to reduce hunger, monitoring the implementation of such laws and serving as a watchdog of regulations and policies affecting the poor and the hungry, and conducting public informational campaigns to promote changes and awareness.     How much of the donated money do you keep to help with administrative costs? Absolutely none. West Advertising does not keep any of the donated money; it is all donated directly to FRAC.     Are you a non-profit organization? Not yet. We are currently in the process of becoming a non-profit organization.     Where do I send the money? You can either donate through our Donate page or you may send a check to: Trick or Treat Gang c/o West Advertising 1410 Park Avenue Alameda, CA 94501     Who do I make the checks out to? Please make checks payable to West Advertising.